There is a significant population of European consumers who cannot, or choose not to, use a bank card or digital wallet to pay online. Young people without their own payment accounts, privacy-conscious consumers who prefer cash, and people in markets with lower banking penetration all have genuine payment needs that card-based systems don't serve. Paysafecard was founded in Vienna in 2000 to serve them with a prepaid voucher system: buy a physical or digital voucher at a retail location, use the 16-digit PIN code to pay at participating online merchants, and never share any personal or financial details with the merchant. The simplicity is the product. Paysafecard vouchers are sold at hundreds of thousands of retail locations across Europe and beyond — supermarkets, petrol stations, newsagents — making online payment accessible to anyone who can buy a voucher with cash. The company became part of Paysafe Group and continues to operate as one of the largest prepaid payment networks in Europe, with particularly strong penetration in online gaming, digital content, and entertainment — sectors where its privacy and accessibility features are most valued.