Wealth management used to begin with a minimum investment of tens of thousands of pounds and a meeting with someone in a suit who charged a percentage of everything you owned. Nutmeg was founded in London in 2011 to dismantle that model. As the UK's first digital wealth manager, it offered diversified investment portfolios managed algorithmically, accessible from £500, with transparent fees and no jargon. The product was clean, the UX was designed for people who had never invested before, and the timing — arriving just as a generation of digitally native savers was starting to earn real money — was close to perfect. Nutmeg grew to manage over £3.5 billion in assets before being acquired by JPMorgan Chase in 2021, who used it as the foundation for its Chase investment product in the UK. The acquisition was a validation of the robo-advisory model and a signal that the largest banks in the world had decided it was easier to buy digital wealth management capability than to build it. Nutmeg's legacy is the expectation it set: that investing should be accessible, transparent, and not require an appointment.