The Lithuanian Bank's pragmatic approach to fintech licensing has produced a concentration of electronic money institutions and payment service providers that is disproportionate to the country's economy. Neopay was founded in Vilnius in 2015 as one of the EMI-licensed operators serving the European fintech market, providing payment processing, IBAN account services, and card programme infrastructure to businesses and platforms across the EEA. The Lithuanian EMI passport gives Neopay the regulatory standing to offer payment services across all 30 EEA member states without needing additional national licences — the kind of cross-border efficiency that European regulators designed the EMI framework to enable. Neopay's product range serves merchants needing payment acceptance and platforms needing white-label financial infrastructure, operating in the layer of European fintech that exists primarily as B2B infrastructure rather than consumer-facing products. In the broader Lithuanian fintech ecosystem, where dozens of EMI operators compete for similar market segments, Neopay's positioning emphasises the operational reliability and regulatory standing that institutional clients require — a different competitive axis from the consumer-facing fintechs that dominate Lithuanian fintech press coverage but a meaningful one in the wholesale infrastructure layer.