Spain's investment culture has traditionally been more conservative than other major European markets — a population with high savings rates but low investment participation, and a financial advisory landscape dominated by banks that have not always had their clients' interests at the centre of their advice. inbestMe was founded in Barcelona in 2014 to bring transparent, low-cost robo-advisory to the Spanish market. Its platform offers diversified ETF portfolios with multiple risk profiles and specialised strategies including socially responsible investing — a category that has resonated particularly with the Spanish retail investor segment that values investment products with clear values alignment. The company has built a position in the Spanish wealth tech market alongside Indexa Capital and Finizens, the three companies that have effectively defined Spanish robo-advisory. In the Iberian market, where Indexa has built its position on aggressive cost minimisation and Finizens on automated saving habits, inbestMe has differentiated through SRI portfolios and a broader range of investment strategies. In the European robo-advisory landscape, the Spanish market has emerged as one of the more competitive — proof that consumer demand for low-cost diversified investing exists wherever transparent products are made available, even in markets that financial institutions have written off as resistant to change.