International money transfers and travel money used to be one of the most opaque and most expensive parts of consumer banking — bank exchange rates that included undisclosed margins, fees layered on fees, and a deliberate obscurity about how much consumers were actually paying to convert one currency to another. FairFX was founded in London in 2007 to bring transparency and competitive pricing to that market. Its multi-currency prepaid card and money transfer service let consumers and businesses lock in exchange rates and access foreign currency at significantly better rates than high street banks offered. The company expanded across consumer and business segments, building a particular following among UK consumers travelling internationally and SMEs making cross-border payments. FairFX became part of Equals Group, broadening into a wider international payments and corporate FX platform serving both retail and B2B customers. In the European consumer FX market, where Wise and Revolut have built dominant positions through better products and clearer pricing, FairFX represented an earlier wave of disruption — companies that proved consumers would switch from banks for FX if the alternative was meaningfully better. That proof of concept paved the way for the larger fintechs that followed.