Getsafe is building insurance for the digital age, stripping away the complexity and paperwork that make traditional coverage feel like a relic. Founded on the premise that buying insurance shouldn't require a PhD in fine print, the Berlin-based insurtech has made it possible to buy, manage, and claim on policies entirely through a smartphone app. The company doesn't issue policies itself—it partners with licensed insurers—but it's reimagined every touchpoint of the experience, from onboarding (minutes, not hours) to claims (AI-powered and often resolved instantly). Where legacy insurers still operate like bureaucracies, Getsafe feels like a consumer product.
The startup has quietly built a loyal user base across Germany, France, Spain, and Austria by targeting younger, digitally-native consumers who would rather avoid call centres altogether. Its approach is deliberately inclusive: pricing is transparent, policies are customizable, and the app handles everything from renewal reminders to claims documentation in a friction-free way. Unlike traditional insurance companies that treat digital as an afterthought, Getsafe is built digital-first from the ground up. The company generates revenue through commission-based partnerships with insurers and through incremental service fees.
In a category historically dominated by incumbents and tied to physical distribution, Getsafe represents a quiet but meaningful shift toward consumer-centric insurance platforms. It's not disrupting the regulatory infrastructure of insurance, but it's successfully disrupting how people interact with it—proving that a better app can win even in one of Europe's most conservative financial sectors.